Executive personal brand and podcast

The CEO had a clear point of view and years of experience, but no single place online that presented it. Talks, posts and interviews were spread across platforms, and there was no regular format for sharing new thinking.

The goal was a personal brand with a home base and a voice: a website that introduces the person and their ideas, and a podcast that keeps the conversation going.

I planned and built the website, and I produce the podcast: shaping episode topics, preparing the recording setup, editing audio and video, and publishing each episode with its supporting content.

• Position before design. Agreed the few themes the CEO wants to be known for, then built the website and the podcast around them.
• A repeatable episode format. A consistent structure makes episodes faster to produce and easier for listeners to follow.
• Record once, publish many times. Each episode is cut into short clips and posts, so one recording feeds several channels.

• Personal website. Biography, themes, speaking and media, and a home for every episode. [PLACEHOLDER: main pages]
• Podcast production. Topic planning, recording setup, editing, cover art and show notes. [PLACEHOLDER: number of episodes and where it is published]
• Social clips. Short vertical videos and quote graphics from each episode for LinkedIn and other channels.

• [RESULT: e.g. number of episodes published]
• [RESULT: e.g. listens, views or follower growth]
• [RESULT: e.g. speaking or media invitations that followed]