About
Strategy, creativity and code — in one pair of hands.
I’m Mohammad Bakhsh, a digital professional based in Dubai. I work where content, marketing and technology meet, and I use AI to move from idea to finished work faster.
How I got here
My background is in the biological sciences, but my working life has been digital. In 2017 I started a YouTube channel about health and fitness, Healthy Primix. Running it taught me the full cycle of content: finding topics people search for, producing and editing video, designing thumbnails, and reading the data to decide what to make next.
That led naturally into SEO, social media and WordPress, and then into professional design and content roles in Dubai — from social campaigns and product photography to video for international education events shown on 15-foot screens.
Over time I wanted to build the products as well as market them. I now develop websites and applications with Next.js and Flutter, and I use AI-assisted development and AI-powered features to ship things that would once have needed a much larger team.
What ties it together is execution. I like taking an idea that exists only as a conversation and turning it into something live, measurable and useful.
Approach
How I work
Start with the outcome
Before tools or tactics, I want to know what should be different when the work is done — and how we will know.
Make it real, early
A working prototype, a draft video, a live page. Real things surface real problems faster than plans do.
Use AI where it earns its place
AI speeds up research, drafting and building. Judgement, taste and accountability stay with people.
Finish properly
Performance, accessibility, SEO and deployment are part of the job, not extras for later.
Experience
Selected experience
Jan – Feb 2025
Graphic & Multimedia Designer
RCST Real Estate · Dubai
Social content, video and motion, LinkedIn page management, and WordPress updates with on-page SEO.
Jul 2024 – Jan 2025
Graphic Designer & Content Creator
Britepixl (Qubit Events Management) · Dubai
Content for LinkedIn, Instagram, websites and ad campaigns; product photography; presentations, data sheets and packaging.
Oct – Dec 2024
Freelance video producer
TIMSS 2023 & PISA 2022 results launches
Full sets of event videos for 13 ft and 15 ft displays — openers, standby loops, speaker introductions and highlights.
Oct 2023 – Feb 2024
WordPress Developer
Hammad Collection · Pakistan
Built and maintained WordPress sites, customised themes and plugins, and optimised performance.
Feb 2022 – Mar 2023
Amazon Virtual Assistant (remote)
TakenShops · United States
Seller account management, product listings, market research and listing optimisation.
2017 – present
Founder & content creator
Healthy Primix · YouTube
Research, scripting, production, editing, thumbnails, SEO and monetisation for a health and fitness channel.
Certifications & education
LinkedIn Advertising Fundamentals
LinkedIn · 2025 · Verify ↗
Fundamentals of Digital Marketing
Google · 2024 · Verify ↗
Affiliate Marketing
DigiSkills · 2024
M.Sc. & B.Sc., Biological Sciences
University of Agriculture Faisalabad · Islamia University of Bahawalpur
Let’s connect
Have an idea worth building?
Whether it is a website, an app, a content system or an AI-assisted workflow, I would be glad to hear what you are working on.