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Mohammad Bakhsh

Case study · YouTube channel

Healthy Primix

A health, fitness and diet YouTube channel, run since 2017 and grown to more than 67,000 subscribers.

Client
Own channel
Period
2017 to present
Status
Ongoing
Pillars
Content Creation · Digital Marketing
Healthy Primix channel logo, a purple heart containing the letters HP

01

Health and nutrition is one of the most crowded topics on YouTube. A new channel with no budget and no audience had to find a way to be discovered, and then give viewers a reason to come back.

02

I run the channel myself: topic research, scripting, recording, editing, thumbnails, SEO, community and monetisation.

03

  • Answer real questions. Topics are chosen from what people actively search for, not from guesses.
  • Search-aware packaging. Titles, descriptions, tags and thumbnails are written and designed to be found and clicked.
  • Let the data decide. Watch time and audience retention guide what to make next and how to improve the format.
  • Consistency over perfection. Regular publishing builds the habit for viewers and the signal for the algorithm.

04

  • Topic research with YouTube search, Google Trends and keyword tools.
  • In-house production and editing, from script to final cut.
  • Thumbnail design and channel branding.
  • Replies to comments and messages, feeding viewer questions back into new topics.
  • Monetisation through AdSense, sponsorships and affiliate marketing.

05

  • 67K+ subscribers, grown without paid promotion. [PLACEHOLDER: confirm no paid promotion was used]
  • [RESULT: e.g. total channel views]
  • [RESULT: e.g. most-watched video and its views]
  • Years of hands-on practice in content strategy, production and SEO that now shape all my other work.

06

  • YouTube Studio analytics
  • Google Trends
  • Keyword research tools
  • Filmora
  • Camtasia
  • CapCut
  • Adobe Photoshop
  • Canva

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