Case study · Web tool
Calculate Bedtime
A sleep-cycle web tool that suggests bedtimes and wake-up times, built as a search-led product with its own content.
- Client
- Own product
- Period
- 2025
- Status
- Delivered
- Pillars
- Digital Projects · Digital Marketing
Web toolCalculate Bedtime
01
"What time should I go to bed?" is a question a lot of people type into Google. Most answers are long articles. The idea was a single-purpose tool that answers it instantly, with enough supporting content to be found in search.
02
I built the product: interface, functionality, content and SEO.
03
- One task, one screen. Enter a wake-up time, get bedtimes back. Nothing else competes for attention.
- Explain the answer. Supporting content explains sleep cycles, so the result makes sense and the page earns its ranking.
- SEO from the start. Page structure, metadata and copy were planned around search before design began.
04
- Interface design and the calculator logic.
- Supporting content on sleep cycles and timing.
- On-page SEO: structure, metadata and search-focused copy.
05
- [RESULT: e.g. monthly visitors or search rankings at its peak]
- A small product that proved the pattern I later scaled up with FaaTools: a useful tool plus clear content does well in search.
06
- [PLACEHOLDER: stack]
- UI design
- On-page SEO
- Content writing
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