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Mohammad Bakhsh

Case study · Web tool

Calculate Bedtime

A sleep-cycle web tool that suggests bedtimes and wake-up times, built as a search-led product with its own content.

Client
Own product
Period
2025
Status
Delivered
Pillars
Digital Projects · Digital Marketing

01

"What time should I go to bed?" is a question a lot of people type into Google. Most answers are long articles. The idea was a single-purpose tool that answers it instantly, with enough supporting content to be found in search.

02

I built the product: interface, functionality, content and SEO.

03

  • One task, one screen. Enter a wake-up time, get bedtimes back. Nothing else competes for attention.
  • Explain the answer. Supporting content explains sleep cycles, so the result makes sense and the page earns its ranking.
  • SEO from the start. Page structure, metadata and copy were planned around search before design began.

04

  • Interface design and the calculator logic.
  • Supporting content on sleep cycles and timing.
  • On-page SEO: structure, metadata and search-focused copy.

05

  • [RESULT: e.g. monthly visitors or search rankings at its peak]
  • A small product that proved the pattern I later scaled up with FaaTools: a useful tool plus clear content does well in search.

06

  • [PLACEHOLDER: stack]
  • UI design
  • On-page SEO
  • Content writing

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